C&B Advertising | The Brand Behind a Brand™ | Calgary | Kelowna

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Inviting all to take part in the city's longest-running tradition

A fresh campaign, from concept to creation

Introducing Cal & Gary to Calgarians

Branding one of the greatest breeding programs in rodeo

Sharing the story of Calgary's most local store

Bringing traditions of the West to the digital world.

Celebrating six decades of community

Inspiring Albertans to hop in their car and make a day of it

Turning mall visits into multi-day stays

An invitation to experience the wild skies of Canada's Wild Side

The wine label that challenged hockey labels

A celebration of the people that make the Calgary Stampede the Greatest Outdoor Show on Earth

Trading in the modern world for simpler times

Giving the iconic fall colour the high end fashion treatment

Driving winter visits to a storybook destination

A fresh look for a city's favourite food store

Exposing visitors to the overlooked gems of Alberta

Putting rules around the unruly

Selling a delicious new strategy for a well-loved business

A prestige brand for premium amenities

This campaign is a grassroots invitation to let your “YA-HOOs!” out once again

Growing a visually unique brand from the ground up

Bringing a modern face to a classic western brand

Come hell or high water, the show must go on

Putting some clear blue water between ourselves and the other brands

The simplest way home for 35 years

International Campaigns

Jasper holds a special place in the hearts of everyone who has visited, lived or worked there

Launching a new way to “Get it. Done.”

A getaway that's not far away

You choose the style of your home. Choose the style of your engergy

A brand that never stops working

Elevating your experience at Calgary's favourite liquor store

A call to head north for a higher outlook on life

Keeping a classic brand fresh to go

the perfect combination for conferences beyond conventional

Celebrating the real people that make Richmond extraordinary

a new way to position alberta's ski product to californians

where winter warms the body and soul

re-routing albertan summers one road-trip at a time

fresh new look, fresh new campaign

We Will Ride Again

defining canadian-style lager with alberta's craft leader

inspiring wanderlust in a world on hold

launching an exclusive product line to a beef loving market

a no-nonsense campaign for alberta's original craft brewery

taking tavellers to places beyond incredible

branding bc's diverse and historic pacific experience

an energetic campaign for alberta's most energetic energy company

welcoming wilderness lovers to alberta's wild

a brand to help those lost in debt rebuild their worth

A brand built for those whose work never stops

Building a brand that ventures off the beaten path

Rebranding BC's rugged and raw ski destination

FROM BRAND TO BOTTLE, A NEW WINERY IS BORN