HERITAGE PARK: PROGRESS RELIVED
In January 2013, C&B Advertising became the agency of record for Calgary's Heritage Park.
Heading into its 50th year, this important and longstanding tourism attraction saw the potential of defining their brand story, and rolling out a new campaign and updated brand look to reignite interest in visiting Canada’s largest living history museum.
Our work began in creating their brand story. Progress Relived was born as a reminder of why Heritage Park exists: to celebrate the pioneers, places, and achievements that have defined the progress of Western Canada.
Along with a strong, new brand statement, C&B Advertising evolved Heritage Park’s brand identity to capture the 50th anniversary and beyond.