CALGARY STAMPEDE: IT'S A STAMPEDE THING

When you host a 10-day party for over a million people, interesting things start to happen. They might be unbelievable anywhere else, but out here everybody knows — It’s a Stampede Thing. This integrated campaign used TV, digital, cinema, print, radio and outdoor to invite the world to find their Stampede Thing.

OUTDOOR

 
 

PLANNER