CO-OP: BBQ HQ
Co-op is the city’s one-stop-shop for all things BBQ. You can fill your grocery basket, your cooler, even your propane tank, all at the BBQ HQ. A completely integrated campaign, including advertising, in-store and social media, was developed by C&B to help Co-op celebrate Calgary’s love for grilling. Beer sales increased 700% and social engagements were also up 500%, both year-over-year.