With a little over two weeks before Stampede 2013, Calgary and southern Alberta were hit with the worst flooding in the province's history. Along with many surrounding communities, Stampede Park was heavily damaged.

With the floodwaters came new marketing challenges for the Calgary Stampede. As the organization began to rebuild a tattered Stampede Park, we worked alongside the marketing team at Calgary Stampede to create print, radio and videos answering the question on so many minds: would this be the first year in 100 the Stampede would be cancelled?


We Are Greatest Together 

During the flood week, C&B Advertising was on-park creating a series of behind the scenes videos capturing the resilient spirit of Calgarians in rebuilding their community and their Stampede

These videos caught national attention as well, the following was recognized as Canada's most watched YouTube advertisement for the month of July.