CALGARY STAMPEDE: CHAMPIONS
C&B’s Calgary Stampede integrated campaign for 2014 celebrates the true Champions: the everyday people who come out to watch it, wear it, eat it, live it and share it. These are the people who make this community-wide celebration the Greatest Outdoor Show on Earth.
So, what does it take to become a Stampede Champion?
This year, it’s a title held for those who simply show up.
STAMPEDE CHAMPIONS TELEVISION