STAMPEDE 101 CAMPAIGN

2013 was a year like no other for the Calgary Stampede. Following the highs and hype of Calgary Stampede's Centennial Celebration in 2012, the organization's most successful year ever, one question drove planning for the 101st Stampede: How do you top last year?

STAMPEDE 101 - RIDE

C&B Advertising took to market Stampede 101: a light-hearted campaign celebrating the basics of participation in the Stampede. It was a fun reminder of how to dress, what to eat, what to wear and how to dance – all the things that make the event so unique for new Calgarians and experienced Stampede-goers alike. 

STAMPEDE 101 - DANCE

PRINT

Print, radio, outdoor and digital advertising began to excite Calgarians to the fun that was to come.

OUTDOOR

But sometimes the best-laid plans go to waste. Or, in this case, get put on hold. In June, as floodwater drenched the community spirit that gives heart and soul to The Greatest Outdoor Show on Earth, a new marketing effort began: Calgary Stampede: Hell or High Water