CALGARY STAMPEDE

IT'S A STAMPEDE THING

When you host a 10-day party for over a million people, things happen that might be unbelievable anywhere else, but out here everybody knows—It’s a Stampede Thing. We channeled each Stampede thing into TV and pre-roll spots.


New for 2017 was the Superpass, allowing unlimited entry for all ten days of Stampede. This pre-roll built excitement and helped make the Superpass a hot commodity.


Out-of-home executions helped build anticipation and excitement for the Stampede Things Calgarians long for all year.

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On the heels of 2016’s sellout Stampede Lotteries campaign, we developed the 2017 campaign to celebrate The Best Summer Ever after a long, cold winter. Despite tough economic times and a greater volume of tickets granted by the AGLC, the 2017 campaign was among the most successful ever.


Also new for 2017 was igNITE, a one-night mashup of music and rides under the stars before Stampede’s official kick-off.


We designed the annual planner mailed to hundreds of thousands of Calgarians, helping them find their Stampede Thing.

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We designed all communications material for the 2017 TransAlta Grandstand Show, Together—150 Years in the Making, a spectacular celebration of Canada’s milestone birthday.

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