Behind Co-op: Membership Pays

Many Calgarians know that a Co-op membership pays, and that a $1 investment provides an ownership stake in the co-operative with a lifetime of benefits. Some shoppers aren’t members though, so we created an integrated campaign, starting with out-of-home executions, to highlight the simple fact that members earn cash back on every purchase at all Co-op grocery, gas, pharmacy, and Wine Spirits Beer locations.


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