Through holiday recipes, helpful tips, great deals and so much more, Ginger and Brad let Calgary know that Co-op is always there for Holidays Made Easy with these billboards.

Ginger and Brad come to life on radio, where their ongoing soap opera reminds Calgarians to avoid the drama by shopping at Co-op for the holidays.

The campaign was all tied together in-store at the point-of-purchase, where Ginger and Brad guided shoppers to great deals and acted as a friendly wayfinding device.