It’s Everyday Awesome and it’s included with every purchase at Co-op.

Co-op is differentiated by its exceptional customer experiences—and the customers who see value in them. While others are engaged in a race to the bottom with regards to service and standards, Co-op remains committed to full-service in a self-serve world. Everyday Awesome is a celebration of that commitment and the incredible team that delivers it.

The campaign touches on all their lines of business, in all paid, earned and owned channels, including TV, radio, outdoor, digital advertising, member communications, social media, in-store POP, and both the Corporate and Wine Spirits Beer websites.