Behind Big Rock Brewery: Jump In The Creek
C&B was engaged to develop a summer campaign for Big Rock’s Rock Creek cider through out-of-home, social, and digital. The headline, Jump in the Creek, acted as both a call-to-action and attitudinal statement about the product, while the vibrant colour palette and emotive imagery immediately put the consumer in a summer frame of mind.
The campaign’s social executions featured interactive sliders and carousels that compelled the viewer to get out and seize summer with a cider in hand.
Point-of-purchase materials were created for bars, restaurants and retail stores and offered a free koozie with six-pack purchases as well as a summer camping prize promotion.