ED SAID: THE PROBLEM WITH ADVERTISING IS YOU CAN’T TASTE IT.
Considered the godfather of Canada’s craft beer industry, Ed McNally wanted to drink better tasting, higher-quality beer at a time when it was hard to find in Canada. So in 1985 at the age of 60, the then-lawyer started what would become Alberta’s first craft brewery. Ed was proud that he kick-started Alberta’s beer industry, and “Ed Said” lets his personality shine through in every execution.
The campaign includes Out Of Home, Facebook, Instagram, geo-fenced banners, wild postings and a station domination at the Exhibition GO Station in Toronto.